What is the difference between Abandoned Checkouts and Abandoned Carts? (SPM)

As a shop owner, you might already know the importance of abandoned checkout recovery, and you might have already set up abandoned checkout emails or Facebook messages to recapture these lost sales. This is good, but not good enough; because in reality, the abandoned checkouts is just a small subset of abandoned carts. Here is the difference.

Abandoned checkout is when a customer adds items to the cart and starts the checkout flow, but gives up before completion. On the other hand, abandoned cart is when a customer adds items to the cart, and leaves even before clicking the checkout button. Our Smart Push Marketing app has an Abandoned Cart Recovery feature.

Can you imagine the number of abandoned carts your store has every day? Way more than abandoned checkouts. According to Baymard institute, e-commerce businesses have an abandonment rate of almost 70%, that includes both abandoned checkouts and abandoned carts. More importantly, their research also states "Most of these will abandon even before they initiate the checkout flow."

If visitors start the checkout flow, provide their emails and shipping addresses, then leave your store, the abandoned checkout emails can reach out to them. What about the majority of the abandonment? Most people abandon before they start the checkout. This means that visitors do not even provide their emails when they abandon. Then how can your recovery emails reach out to them without knowing the recipients' email addresses?

Until recently there was no way to recover these abandoned carts, since you do not know who these customers are and do not have their email addresses. Now, Smart Push Marketing not only recovers abandoned checkouts, but also has an algorithm to recover the large number of abandoned carts. After that, the App automatically sends a sequence of recovery notifications to them, to help you recapture lost sales from abandoned checkouts and abandoned carts.

Want to know how to setup the "Abandoned Cart Recovery" automation in the App? Follow the guide here for details.